Marketing is difficult at the best of times, which I why I’m so very impressed at the dedicated work being put into the pro-Brexit camp.
They’re pulling out all the punches; every single marketing trick from pressure selling by adding an unnecessary time limit, to fear mongering, to just constantly throwing out content 24/7. They’ve found a target market and are hammering them until they refuse to look at any other brand of European Policy.
As someone who works in a marketing department of a charity and a sort of pressure group, as in we pressure people in to taking care of their eye health and trying to boost public awareness whilst fundraising, I am in utter envy at the apparent budget of the Leave groups. We can barely afford ads in the Leicester Mercury, whereas they seem to be able to buy the whole content of at least 3 newspapers.
Not only that, they’ve gone and got their issues and campaigns into the House of Commons in just a couple years! We’ve been going nearly 160 years and still had to resort to getting a petition together in order to get even a little notice from those in charge. They seem to have just waltzed on in to government and become the key topic – obviously they’ve paid off some MPs, or they have an ulterior motive. Like being closed minded xenophobic idiots with no idea what they’re doing.
I want to know what those Brexit Marketers are doing differently to us! How are they so successful?
Oh, they’re lying and just telling half the population a fantasy based on what they want to hear.
Maybe we should start saying that good eye health will give the nation £350million per week?